Concept, script, animation and sound design
I wanted this video to focus on the central contradiction of fertility treatment and egg freezing in the UK, and highlight Emily Jackson’s work in rectifying the legal limits around egg storage. Pitched as an explainer film on egg freezing, I chose a paired back muted palette with accent colours, working with commissioned illustrations and a frame-by-frame animation style.
Illustrations: Rosalie Schweiker
Featuring Professor Emily Jackson