HOUSES OF PARLIAMENT

VIDEO STRATEGY

I led the successful pitch to create a series of educational videos to openly and honestly reflect the work, role and membership of the House of Lords.

My strategy tackled stereotypes head-on with engaging, modular content tailored to different learning styles. My approach ensured that videos could be used individually or as a complete resource, making them flexible for classroom use.

The final series was both teacher-friendly and student-focused. It remains the most watched resource on UK Parliament’s channels, and led to a partner resources for the House of Commons. I ensured we used idiosyncratic scripting, bold animation, and real student input to keep the content relatable and clear to our target audience.

Behind the scenes, I navigated complex stakeholder approvals with a solid management plan, ensuring creative ideas were backed by strategic delivery.