Concept, script and direction
The team at Nature Publishing wanted a video to promote a new platform to existing and new customers. There were a lot of iterations at the concept and scripting stage but in the end we landed on the right analogies to make the whole piece come together. This one video led to so many more collaborations with the Nature team - we really figured out a good way of working together.
Concept, creative direction and script: Sophie Mallett
Design, illustration and animation: Tim Booth